INCLUDES:

• 1-Year Membership in The Cates Academy™
  Our comprehensive online video-training program will empower you to learn Bill’s complete system in a time and cost-effective manner. (Click here or scroll down for an overview of The Cates Academy.)
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• 1:1 Kickoff Session with Bill
  Jumpstart your program with an initial strategy session, where Bill will review your Referral Gap Assessment & strategize a plan of action to maximize results.
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• Value Proposition Review
  On the kickoff call, Bill will also take you through a simple exercise to ensure you’re communicating your value proposition as effectively as possible.
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• Ongoing E-mail Coaching
  As you work through the Cates Academy, Bill will be available via email to help you work through questions and challenges as they arise. You can typically expect a response from Bill within 24-48 hours. Interested in more in-depth personal coaching? Consider our Referral Maximizer Program.
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• Reinforcement + Establishing New Habits
  You will be enrolled in our highly acclaimed RapidFire Referrals Reinforcement Program that one of our clients dubbed “The Habit Maker.” You’ll receive a brief and impactful video lesson every week for 52 weeks. (Click here for an overview of RapidFire Referrals.)
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INCLUDES EVERYTHING IN THE ACCELERATOR PROGRAM:

• 1 Year Membership in The Cates Academy™ (Click here or scroll down for an overview of The Cates Academy.)
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• 45-Minute Live Kickoff Call with Bill
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• Value Proposition Review
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• Ongoing e-Coaching Support
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• Rapid Fire Referrals™
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PLUS…

• Up to 5 Hours of 1:1 Personal Coaching with Bill Cates
  In addition to your 45-minute kickoff session, you will receive up to 5 hours of live 1:1 Zoom coaching during which Bill Cates will work with you to address your unique & specific areas of focus to achieve unparalleled results. This time is usually split into 8-10 personal coaching sessions – depending on schedules, your desired pace of learning, and how fast you want the results to start.
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• On-Demand Tactical Coaching
  As you progress through your coaching journey, challenges will inevitably arise. Bill will be as available via email/phone/Zoom (depending on what the situation calls for) to answer questions, strategize for opportunities & debrief appointments to keep you on track.
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  *** Maximizer Clients can expect a response to your email from Bill within 24 hours. If more in-depth conversation is required, a follow-up phone or Zoom call will be scheduled.

In this highly-focused look at how you communicate your value, Bill will help you become crystal-clear on who you want to attract to your business, and how to communicate your value to prospects, clients, and COIs in a well-defined, relevant, and compelling manner.

Using Bill’s proprietary formula, as outlined in his acclaimed book –  Radical Relevance – you will receive up to 2 hours of personalized 1:1 coaching and walk away with a Value Positioning Statement that will not only resonate with your Right-Fit Clients, but move to action.

Some of the many topics and strategies discussed in this program are:

• Insight into what target market(s) will be worth the investment of your time and attention.
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• Identify one or more of your differentiators and how to communicate them with relevance and value.
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• Develop your Value Positioning Statement – a concise way to message your value quickly when needed.
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• Give your clients & COIs a concise, memorable, and effective way to convey your value to others.

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Includes guides, worksheets, checklists and other tools as needed.
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Includes up to 2 hours of personalized Zoom coaching with Bill Cates, spread out over 4-6 calls. Additional time may be added to the program if needed.

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